Noema: Journal for Humanities and Social Thought

DEVELOPMENTAL PERSPECTIVE AND ANALYSIS OF THE INFLUENCE OF CONTEMPORARY TENDENCIES ON THE CONCEPTUALISATION OF EDUCATION AS A MEANS OF SOCIAL CONTROL AND REPRODUCTION

Ivan Beroš — 2024-04-30

Throughout history to date, there are different concepts of education, and one of the most present is the concept of education as a means of social control and reproduction. Viewed in the historical perspective, various movements and educational actors have influenced the development and educational aims within national educational systems, and currently, the strongest influence is exerted by the global education reform movement (GERM), which operates through the actors of ‘conservative modernisation’. As one of the social subsystems, the educational system represents a polygon where, through national and global educational policies, power struggles take place between different social groups. Members of various groups of actors who make up the ‘conservative modernisation’ movement have different objectives and power to act. Within ‘conservative modernisation’ neoliberals are by far the strongest group in terms of capacity for practical action and symbolic capital. Each group of actors within the ‘conservative modernisation’ movement is trying to strengthen those elements within the educational system that enable them to retain and increase their social and political power while weakening those elements that weaken its social and political power. To achieve the stated goal, they use education as a means of social control and reproduction.

BUSINESS AND POLITICAL MARKETING: RELATIONSHIP AND OPEN ISSUES

Jelena Vujanović — 2024-04-30

Marketing changed its form and way of functioning over time. Today it is understood through terms such as sales and market orientation, link building, relational and digital marketing. In that sense, marketing is “that function of the organization that can keep in constant touch with the organization’s consumers, read their needs, develop “products” that meet these needs, and build a program of communications to express the organization’s purposes.” (Kotler and Levy, 1969, pp. 15). This includes the use of market research techniques as well as the use of modern strategies and communication techniques. The application of marketing tools and techniques in politics is a common practice in modern democracies, but the history of mutual development, similarities and differences between business and political marketing, similarities and differences between business and political actors, relationships and markets in which they operate and the possibility of full application of business concepts remain constantly open. The aim of this paper is to describe and compare the concepts and mutual influence of business and political marketing in the modern world, and to point out important authors, dilemmas and open questions in this area. In this sense, this paper will describe the key directions of political marketing development in relation to business marketing development and analyze the impact of business marketing concepts on the understanding of political relations. The paper will point out the main discussions concerning the relationship between business and political marketing in three directions: 1. The possibility of applying business marketing concepts (exchange relationship, marketing concept, market orientation, etc.) in politics, 2. The impact of political marketing on democracy and 3. Theoretical establishing political marketing as a discipline. Special emphasis will be placed on the concept of developing relationships with consumers / voters and their transformation from foreigners, through acquaintances and friends to partners and loyal customers / voters.

BETWEEN REWARD AND PUNISHMENT: ARGUMENTS AGAINST THE USE OF THE IMPACT FACTOR FOR THE PURPOSE OF ENCOURAGING SCIENTIFIC PRODUCTION AT THE UNIVERSITY OF BANJA LUKA, WITH REFERENCE TO IMPLICATIONS ON WEBOMETRICS RANKING

Siniša Subotić — 2024-04-30

"ANGRY YOUNG MEN"

Milan Milošević — 2024-04-30

A DISCUSSION ON THE WAY OF LIFE

Evgenii Nikolaevitch Troubetzkoy — 2024-04-30

32nd LETTER

Dmitry Sergeyevich Likhachev — 2024-04-30

21st LETTER

Dmitry Sergeyevich Likhachev — 2024-04-30

HOW CAN THE CONTRADICTION BETWEEN SCIENCE AND ART BE RESOLVED?

Nikolai Fyodorovich Fyodorov — 2024-04-30

OUTSIDE OF US

Dušan Zaharijević — 2024-04-30

POETRY

Branislav Čurčov — 2024-04-30

POETRY

Omer Ć. Ibrahimagić — 2024-04-30

POETRY

Mick Farren — 2024-04-30

POETRY

Miloš Puđa — 2024-04-30

ONE HOUR

Dashiell Hammett — 2024-04-30